Building Quixtar with BWW Part 6

BWW Basics Manual (BBAS 6/02)

Introduction
Chapter 1
Chapter 2.1
Chapter 2.2
Chapter 2.3

Chapter 2 – The BWW Basics: Building Your business

Part 4 – Follow-up and Getting Started

The Follow-Up

This part of the manual teaches how to get people started, which is the last step to lead people in starting their business. At this point, the book says that “a higher percentage of prospects become Members or IBO’s.” For those that need to “think about it” they suggest (pg 32):

• Book an appointment with your prospect to get together within 48 hours.
• Ask your prospect what level they see themselves.

If they want to be an IBO, you begin the process over again by starting the list of names (the registration is not until they are ‘ready’). For the clients and members, they are signed up immediately and shown the advantages of shopping from Quixtar.

There is a key phrase I want to draw attention to (pg 33): “A key attitude you need to maintain is that you expect them to get involved at one of the three levels.” And further, you tell them that they need more information if they are undecided and try to book them to see the plan again.

At this point, they recommend to give out audiotapes that “have or had the same profession” the prospect does.

If at this point, they are not interested in being an IBO, “then set them up as a Client or Member on the Dittp Delivery Service.” (pg 33)

Getting Started

Under this list-based section, the objective of this appointment is to (pg 33):

Register – Fill out all paperwork including the Arbitration Agreement, sign up for One Domain, Communikate, MCI, Standing Order Tape, Book of the Month

Set up Ditto Delivery and place the first order – Review the Ditto program, look at products, and have the new IBO select the products they want.

Review the game plan for success – Talk about dreams, dates for success, discuss commitments to the MO program, talk about business structure, BWW support system (details below), the Eagle program (detailed below), develop list of names.

Book the next meeting – schedule meetings to show their prospects the plan, promote the next BWW meetings.

BWW support system and Eagle program

I wanted to comment specially about these because they are listed in bold in the manual. In these sections, it is told to promote the system in their detail. These are the areas that are taught as the most important, and curiously, the ones that cost money. Such costs are not needed to build the Quixtar business.

Recommended Tools:

GS1 – What to Do next ($7.50)

GS2 – How to have a Meeting ($7.50)

GS3 – How to Show the Plan ($7.50)

LPW85 – Follow Up / Doing a Home plan ($7.50)

LPW87 – Getting Started & Follow Up with the BWW Sytem ($7.50)

LPW89 – Starting a New IBO ($7.50)

RJM5 – How to Follow Up and Follow Through ($7.50)

BPB248 – How to Start a New IBO Properly ($7.50)

BPB187 – Paint by the Numbers ($7.50)

JM25 – The Solution for Your Future ($7.50)

EGB – Eagle brochure ($6.00 / quantity not specified)

BLD – Building Your List Brochure ($6.00 / quantity not specified)

Analysis

As can be seen above, it is not truly about simply ‘exposing the business’ and letting people make a choice, it is about getting people in any way you can. If they are ready, you sign them up and avoid any possible questions. If they are not, you give them totally biased information from the motivational organization to simply try to convince people that this is for everyone.

Further, it is not about Quixtar, but BWW. People are told that the only way to succeed is through the BWW system. To do everything that is required will cost a lot of money. The basic breakdown per month is this:

• Standing Order Tape – $30 + S&H
• Book of the Month – Average of $10 + S&H
• Functions:
• Opens - $6-12
• Trainings - $4-6
• Rally Seminar (once per quarter) - $10
• Weekend Function (once per quarter) - $100
• One Domain - $14.95 + $87.50 annual fee
• Communikate – About $30-40 per month
• And also many, many other tools that highly recommended.

And don’t forget travel, food, and hotel expenses.

Chapter 3
Chapter 4