Wednesday, February 15, 2006

Building Quixtar with BWW Part 3

BWW Basics Manual (BBAS 6/02)

Introduction
Chapter 1

Chapter 2 – The BWW Basics: Building Your business

Part 1 – List Building

This chapter is broken down into the ‘Four basics’:

  • List building
  • Contacting and Inviting
  • Showing the Plan
  • Follow-Up and Getting Started

This post will cover just the first basic.

According to this short section, you should “be proud of your business and share it with as many people as you can”, but of course they add that conditional to watch they are as ambitious as you are.

You should include people who are interested in both savings and making money. Never prejudge people that you think would be interested or not. They include a list of prospects to include on page 12 which basically includes every person you know, work with, and even see.

When meeting new people, you should always show genuine interest, then they will be interested in getting to know you. Use the F.O.R.M. acronym:

  • F – family
  • O – Occupation
  • R – Recreation
  • M – Message (often taught as Money)

There are a few tools that I want to explain before I give you a list of the recommended tools for this section:

  • PNA Sheet – The this the Potential Network Associate sheet. This is a carbon copy sheet that you fill out your list (up to 20 per page) that you keep one and you give your upline the other. I have seen these used to keep a list of a person after that person has decided not to continue in the business.
  • BLD – Building Your List Brochure – This is a ‘memory jogger’ sheet with a list of names on side and occupations on the other. The purpose of the BLD is to think of people you otherwise would not have thought of.

Recommended Tools:

  • RR102 – Getting Started with BWW and Quixtar ($7.50)
  • LPW81 – The Four Basics ($7.50)
  • RR103 – Prospecting Approaches ($7.50)
  • PNA – Potential Network Associates Worksheet ($5.00 for 25 forms)
  • BLD – Building Your List Brochure ($6.00; Quantity not listed)
  • LG671 – How to Have Confidence and Power in Dealing with People (New Stock Code: EB7289 $12.95)
  • LG160 – Skill with People (no longer listed)
  • NC365 – How to Have Confidence and Power in Dealing with People (New Stock Code: EB4 $7.99)

Analysis

I understand that people are the basis of this type of business, and we need to keep that in mind as we proceed. On top of that, there is nothing wrong with developing ideas to further your business. If you opened a regular business on a street corner, you would certainly let people you know about it.

That being said, there are a few problems I would like to address. The first being the comment about talking to people at “your ambition level or above”. I have already responded in a previous post to comparing ourselves to others, as this chapter teaches. Here is what I wrote regarding Magic of Thinking Big Chapter 4:

When the author is talking about assets and comparing your assets to that of someone else, I was reminded of a passage of scripture. This is from the Book of John, 21:20-22

Peter, turning around, saw the disciple whom Jesus loved following them; the one who also had leaned back on His bosom at the supper and said, "Lord, who is the one who betrays You?"
21
So Peter seeing him said to Jesus, "Lord, and what about this man?"

22Jesus said to him, "If I want him to remain until I come, what is that to you? You follow Me!"

In this passage, Peter is questioning Jesus about the life of John. You can read the response to that question above. We must remember that each person has his own gifts from God; we don’t need to compare ourselves to anyone else for anything at all.

Next, among the people that are listed as people to put on your list are “People who said, ‘No’ to the business and are not using the products. It is taught on some of the tapes that if a person says ‘No’ to the business, you always ask the people to buy the products they will be embarrassed to tell you ‘No’ twice. As far as I am concerned, the people know you have the business, if they have seen the IBO business plan than they know what the products are, so you should let them come to you if they want to buy from you.

Next, I have commented somewhere, though I do not recall where, that you can not be ‘genuinely interested’ in another person if your purpose of the conversation is to prospect him for your business. Those are two mutually exclusive points that can not co-exist: You are either taking a genuine interest (which is inherently neutral) or you are prospecting, so which is it?

Chapter 2.2
Chapter 2.3
Chapter 2.4
Chapter 3
Chapter 4


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